Navigating complex landscapes to reach new picks together.
I am a bilingual (EN/FR) strategic marketing leader with over 18 years of international experience positioning prestigious brands across the luxury hospitality, real estate, and retail sectors.
Operating as a growth engine for the brands I lead, I specialize in transforming market intelligence into measurable commercial success.
From directing global marketing and PR for Mandarin Oriental to leading strategic market expansion at Olymbec in Montreal, I have a proven track record of navigating complex stakeholder environments to consistently drive brand visibility, audience engagement, and long-term profitability across North America and the MENA region.
Expertise
My expertise lies at the intersection of strategy, brand identity, and marketing governance, encompassing both internal communications and public relations.
Whether navigating complex brand reflagging or architecting market entry strategies, my approach integrates data-driven positioning with sophisticated narrative craft, building lasting brand equity that drives measurable organizational growth.
Luxury Hospitality & Design
Orchestrating premium guest experiences and globalbrand launches for world-class hospitality icons such as The Ritz-Carlton, Mandarin Oriental, Jumeirah, One&Only,Zulal Wellness Resort, and Mazagan Beach & Golf Resort, while simultaneously steered the strategic promotion of heritage design houses and brands including Poltrona Frau, Cassina, B&B Italia, Maxalto, BoConcept, Flos and iGuzzini.
Real Estate & Development
Leading the high-impact strategic launch of Lynk, architecting a cohesive 'mother brand’ for Olymbec’s new residential portfolio and executing a multi-channel launch campaign for its flagship Montreal development Lynk De La Savane. By integrating a robust digital footprint, a strategic outdoor presence, and an engaging social media strategy, in addition to the new CRM launch, I drove high occupancy and sustained long-term growth.
Retail & Fashion Brands
Directing the market entry of eight European fashion and retail brands, across a 36-store network in different commercial areas. I orchestrated integrated campaigns for brands including Cortefiel, Pedro del Hierro, Morgan, Orchestra, Springfield, Women Secret, and Eram, while pioneering the region’s first loyalty program, "Fashion Star."
With nearly two decades of experience across North America and MENA region, I specialize in transforming brands into revenue-generating ecosystems.
Whether navigating complex brand reflagging or architecting market entry strategies, my approach integrates data-driven positioning with sophisticated narrative craft to build lasting brand equity and drive organizational growth.
With nearly two decades of international experience, I architect comprehensive offline and online marketing campaigns that drive commercial success across the luxury, hospitality, retail, and real estate sectors. By managing full-cycle strategic planning, meticulous budget development, and data-driven performance analytics, I build marketing initiatives that function as measurable growth engines while optimizing audience engagement.
Omnichannel Marketing Strategy
Brand Positioning
I specialize in developing distinct brand identities driven by innovative positioning and clarity. From defining foundational visual guidelines and core messaging for pre-opening global resorts to leading high-impact residential brand launches, my approach ensures consistent and compelling brand narratives across all digital and physical touchpoints. I transform complex organizational goals into cohesive brand ecosystems that resonate in highly competitive markets.
Communications & Storytelling
Effective communication requires a seamless connection between high-level strategic vision, creative ideas, and final execution. I curate compelling brand stories, digital content strategies, and executive leadership communications, including targeted articles, speeches, and briefings that significantly increase social interactions, command earned media attention, and elevate brand authority.
Global Public Relations & Media engagement
I engineer comprehensive PR strategies that amplify brand visibility on an international scale, with a proven track record of driving a 40% increase in media exposure for premier luxury destinations. My expertise includes managing cross-continental PR agency networks, organizing high-profile media events and trips, and designing exclusive experiences for targeted influencers and journalists to build lasting market reputation and consumer loyalty.
